Tag Archives: SG-1000

30 Year Old Secret Development Stories of Why the Mega Drive Struggled Now Revealed

Famitsu Translations
Hideki Sato - Horizontal
Publish Date: 11/15/2018

Hideki Sato (Former Sega President)

He had a key role in the development of every piece of hardware from the time he was a part of Sega's Consumer Division, to the time he left the company. These days he's left the games industry, and serves as the president of Advance Create. They deal primarily with the development and manufacturing of various types of lighting products, used on highways and such. The Mega Drive was Sega's best selling ever piece of hardware overseas as the Genesis, where it was a huge hit. However its market share in Japan was rather lacking. We asked former Sega president Hideki Sato, who was a key person in the development team, to talk to us about the reasons why that was, and to share some previously untold stories. Continue Reading